Lipman Zener Waxman: Website & Copywriting
Having a detailed knowledge and understanding of the firm and what LZW stands for, it’s not surprising that the website headlines, banner campaign, and images are what makes this site so unique. For high impact, we developed a font system and blue box highlight to provide emphasis on the firm’s client value proposition. The headlines pop against the strong and impactful images selected and represent the firm beautifully. The LZW branded blue overlay on the photos creates a consistent look and feel over all of the high-energy images. The home page is visually clean, modern, and strong yet approachable. The design makes use of the negative space by utilizing colour blocking paired with imagery and text to create a visually unique user experience. This style is carried throughout the inside pages of the website.