Lipman Zener Waxman: Logo Design & Stationery
Following a few rounds of design, we opted for a mark that is the perfect balance of strength and approachability for Lipman Zener & Waxman LLP. Each detail was carefully crafted with the firm's values and personality in mind. The custom round edges in the firm's initials "l", "z" and "w" serve as a strong recognizable detail and reinforce the friendliness of the lower-case font. The outline that emerges from the letter "l" and surrounds the entire wordmark conveys protection and adds prominence to the firm's name. Lipman, Zener & Waxman’s primary brand colours are Regal Blue and Curious Blue, both of which inspire loyalty, sincerity, and confidence. Regal Blue represents the company's professionalism, determination, and integrity while Curious Blue conveys their passionate, collaborative, and friendly approach in business. We added a secondary palette that includes a youthful and vibrant Shiraz Red and cool and calm Light Grey.